Hello. I’m Janello.
I help companies drive revenue and brand growth using storytelling.
As an experience director, I help companies craft the content, context and consistency of what a person sees, smells, tastes, touches and clicks at every touch point. These details create engaged customers that have emotional ties rather than tactical transactions.
More specifically, I’ve helped a hospitality company drive 60% YoY revenue growth,
an energy company drive an 80% increase in qualified leads and an eCommerce company increase customer spend by 40%. I do this using a mix of user experience, creative development and performance marketing. Below are three ways I can work with you.
How we work together
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Fractional Leader
CXO, CMO or CCO. Sometimes I have been all three at once. My history as a head of marketing, leading experience design and a creative director, make it easy for me to plug in, ramp up and quickly drive positive results.
Usually 3-12 month engagements
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Focus Project
Need a fix to your user journey, need a better content strategy, need an executional team for your brilliant plan? I’ll lead your project with design thinking at the core. I will integrate with your team and fill any resource gaps.
Typically 4-8 weeks
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Workshops + Ideation
I’ve done tons of them and have blueprints and best practices for every part of marketing, UX, UI and creative. Brainstorms are a couple hour long sessions that shake up the team and shake loose fresh, innovative ideas.
Typically 1-5 days
